Rip Curl is a major Australian manufacturer and retailer of boardwear. The company was founded in 1969 by Doug Warbrick and Brian Singer in Torquay, Victoria, Australia and initially produced surfboards. In 1970, they decided to begin production of wetsuits, with emphasis on transforming diving technology into a wetsuit suitable for surfing. Rip Curl has been a market leader in surfing wetsuits for over 30 years, and their Elastomax and SlickSkin technologies have set the standard for wetsuits of the future. Rip Curl has become one of the largest boardwear brands in Australia, Europe and South America and is also active in North America. In addition to selling to independent retailers worldwide, Rip Curl operates corporate stores in Australia, United Kingdom, New Zealand, Europe, USA, Canada and Israel.