Lost clothing has been at the top of the skate and surf community for years. With their unique logo stamped on every Lost boardshorts and Lost t-shirts; they strive to compete with all the top brands. They aim for complete success. Their creative Lost clothing line has adapted to the changing culture around them; which in turn shoots them to the top of the industry.
Lost was born in San Clemente, California with the simple premise of not being lost in the herd of mainstream sports but rather immersed in the surfing and skating lifestyle of southern California. In 1993 the name Lost was born with founders Matt Biolos shaping boards for friends and Mike Reola distributing a small t-shirt line to core shops in the area. Now, Lost continues to thrive with the brand reaching over 35 countries around the world. With team rider feedback from Chris Ward, Pat Duffy, Jeff Ox Kargola, and many others, Lost clothing, surfboards, and accessories continue to rise above the rest.
