Billabong International Limited is a clothing brand and company involved in the marketing, distribution, wholesaling and retailing of apparel, accessories, eyewear, wetsuits and hardgoods in the boardsports sector under the Billabong, Element, Von Zipper, Honolua Surf Company, Kustom, Palmers Surf, Nixon, Xcel, Tigerlily, Sector 9 and DaKine brands. The Company's brands are marketed and promoted internationally through association with high profile professional athletes, junior athletes and events.
Billabong was founded on Australia's Gold Coast in 1973 by surfer and surfboard shaper Gordon Merchant and his partner, Rena Merchant. The company has approximately 4500 staff worldwide and its shares are publicly listed on the Australian Securities Exchange. Billabong International's products are licensed and distributed in more than 100 countries and are available in approximately 10,000 doors worldwide. Products are distributed through specialized boardsports retailers and through the Company's own branded retail outlets.
